Meet our Customers
See the impact AI negotiation has had on these brands
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RESPONSIBLE
Challenge:
Increase site's overall conversion rate by converting undecided customers who would otherwise be lost
Solution:
- Nibble deployed specifically only for those who were lingering on product pages but not converting (i.e. on dwell time)
Results:
- Performance: 1 in 10 of customers who negotiated with Nibble completed a purchase
- Basket size increase: Purchase prices boosted by an average £10 per item sold versus usual promotional strategy
- Margin improvement: Equated to average 6.4% increase in margin per item sold
- Full-price sale protection: Nibble distinguished between those that might otherwise buy at full price and those that were undecided, and avoided cannibalising full price sales
- Customer experience: 86% positive customer feedback
Warner's Gin
Challenge:
Clear old-label stock, which Warner's would normally do with a 15% voucher code.
Solution:
- Deployed Nibble in the outlet section of their online store
Results:
- Performance: Product page conversion rate of 9%
- Margin protection: Average only 11% discount across all negotiated purchases vs usual 15% voucher codes
- Customer engagement: In A/B tests versus a voucher code offer, email campaigns offering the chance to negotiate secured 37% better open rates and 250% increased click-through rate.
Thrift +
Challenge:
Clear slow-moving stock quickly before warehousing costs ate into margins, but without resorting to excessive discounting
Solution:
- Nibble deployed across site's entire sale section
Results:
- Performance: 40% of negotiations reached a deal and 12% purchased in-chat
- Margin protection: Average discount sacrificed through negotiated deals was only half what Thrift+ would usually discount by
- Average Order Value: More than half of Nibble deals also added additional full-priced items
- Unique pricing insights: Nibble recognised and recorded instances of customers objecting to high prices
Lucky Voice
Challenge:
Increase conversion in quieter months without heavy discounting that damages brand values
Solution:
- Nibble installed, tested and set live in <1 hr
- Detected and appeared for users returning to product pages
Results:
- Performance: Page conversion rates improved 50%
- Average Order Value: 1 in 5 deals added additional items
- Revenue: Full price sales not impacted
Sarojini by ReThought
Challenge:
Bring the buzz and excitement of negotiation from Sarojini Nagar, one of the largest markets in Delhi, into an online space
Solution:
- Nibble deployed across entire store - 1000s of PDPs
Results:
- Performance: 45,000 negotiations every month
- Engagement: Handled 1,250 hours of negotiating in first two months - equivalent to 4 new full-time employees
- Margin protection: Single-digit percentage discounts
- Viral response: When Nibble was announced to Sarojini's followers, the Instagram post received more than 3.9m views and over 80k likes - over 100x usual posts' response
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Kari by Kriti
Challenge:
Improve conversion rates by capturing users who would otherwise abandon the purchase
Solution:
- Site-wide deployment across hundreds of product pages
Results:
- Conversion rates: 12% increase on site-wide conversion rate
- Negotiation performance: More than half of negotiations result in the item being added to the basket
- Margin sacrifice: No change - higher volume of purchases secured without increasing discounts
- Full price sales volume: No change - Nibble is capturing sales that would otherwise be lost, not discounting full price baskets
Watch Rapport
Challenge:
Increase conversion rate and replace an email-based Make an Offer system, where delays were jeopardising sales
Solution:
- Replaced Make an Offer functionality with Nibble site-wide
Results:
- Performance: Negotiated $1m of deals per month
- Conversion rate: 10.7% of negotiations added to basket
- Speed: Negotiations completed on average in 82 seconds
